Prudential Value Range Marketing

Prudential Value Range Marketing (PVRM) offers you another option when marketing your home for sale.  Traditionally, property owners desiring to sell their home have been limited to a fixed price when advertising their house for sale.  This method required you to determine the fair price for your home and market it at the price.  By using the traditional method you run the risk of over pricing which can slow the process of selling your home.  The dilemma is to choose a price low enough to attract the right type of buyers, yet high enough to get the maximum value for your home in the current real estate market.  By utilizing Prudential Value Range Marketing and a Prudential Real Estate Sales professional, you will select a price range for your home, based on current market activity as well as the features of your house and property.

Attract a Wider Range of Buyers

PVRM broadens the range of buyers available to view your property.  Most buyers know how much they can afford to spend when looking for a property and typically search for properties within a "range of affordability." Properties marketed using PVRM will show up in many more "range of affordability" searches, exposing your property to more prospective buyers. Properties marketed  at one fixed-price often elude many qualified buyers, especially if a property is overpriced for the market.  Marketing a property for sale in a range indicates to buyers that negotiations may begin at any price within the advertised range.  It allows potential buyers to make an offer on your home knowing that if it is within the range it will be considered.

Take Advantage of Active Markets

In an active real estate market it can be difficult to select the right price for your property.  What may have seemed like the correct price today could be too low or too high tomorrow. To take advantage of rapidly changing markets and expose your house to the optimum number of qualified buyers, you and your Prudential Real Estate sales professional select a PVRM price range for your property.  Because you will entertain offers within a range of prices, you can "move with the market" rather than being locked into a fixed price.

Call Your Prudential Real Estate Sales Professional Today

Why Wait? With Prudential Value Range Marketing any day can be the right day to put your property on the market! Call today for a free comparative market analysis of your property and see how PVRM can show your property in a whole new light.

Prudential Value Range Marketing

What are the advantages of using Prudential Value Range Marketing (PVRM) ? Unique to the Prudential real Estate network, PVRM is a pricing program that sets a price range within which your home will be marketed, rather than promoting it a a fixed price. Studies show that homes promoted using PVRM sell up to 50% faster than those with fixed prices. In a survey among sellers using the PVRM program, three out of four enjoyed an experince that was rated either "good" or "excellent."

"What I liked most is that PVRM seemed to make buyers more willing to step forward and actually make an offer on the property" "One of the house was on the market nearly a year....after converting it to PVRM, it sold in two weeks."

A Proven Alternative To Fixed-Price Marketing.

When a new idea sells homes up to 50 percent faster and leaves both sellers and buyers completely satisfied, it changes real estate forever.      Prudential Value Range Marketing (PVRM) is an exclusive offering from the Prudential Real Estate Network.  With PVRM, your home is listed at a fixed price, but marketed within a price range.     According to a recent article in The Wall Street Journal,"...this pulls in a much wider array of buyers."  The New York Times states,"...the idea tempts more buyers to look and then make an offer."       The benefits of Prudential Value Range Marketing are proven: Increase exposure of your property. Increase the number of buyers interested in your property. Increase number of offers received. Maximizes selling price. Minimizes the time it takes to sell your home. Sets your property apart from the copetition. Protects your home value in a volatile market.

TESTIMONIALS

"What caught my eye immediately was the flexibility. From my way of thinking, it felt logical that you would do something like that. To pinpoint a price on a home- how can you do that? It's very individual. There are so many variables, it made sence."                                                                                Peggy Cozi                                                                                 San Diego, California "I think it's fair to both parties. It gives the sellers the most they can get for their property ar the fairest price. And it gives the buyers the most for their money. I think with the fixed price it's harder to negotiate."                                                                                 Jo Stubbs                                                                                 San Diego, California